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Goal Types

Google Analytics lets you define four different goal types:

Destination. A specified web page loads. Most commonly, this is the “thank you” page at the end of an ecommerce transaction but could also be the page that appears once a site visitor submits a contact form for a lead Read More

No matter what type of business you have, sending your customers a regular email newsletter is one of the best ways to keep your business top-of-mind when they decide they need the product or service you sell. Developing an email newsletter can yield big rewards in terms of branding your business, Read More

Growth hacking is a term that originated in the tech industry—coined by entrepreneurs Sean Ellis, Hiten Shah, and Patrick Vlaskovits in 2010—and remains popular in Silicon Valley. In effect, it describes a non-traditional approach to marketing, wherein expansion of the business is the primary focus Read More

You've gotten transcripts from those videos, podcasts and other interactive media — now, what do you do with them? Check out today's Frequently Tweeted Question (FTQ) for three surprising strategies. Read More

Entrepreneurs often ask me why investors expect financial projections for a new startup even before the product is built and while the market is still being defined. I tell them that the projection process and results are most important for you the founder, to evaluate if there really is a business Read More

Recruitment is often neglected and put on the back burner as a support function. Organisations tend to forget that any resources but the Human Resources can be duplicated by a competitor.

With the advancement of technology, companies are changing the way to reach out to their employee. Read More

“We’re going away for just a couple of days. Do you think you can unplug from the computer, the phone, the tablet or any other electronic Internet connected device that you’re stashing somewhere?”
I said “Yes.” But I thought that I would certainly be able to sneak in an email or two — maybe in the Read More

Just a few weeks ago, one of the most successful companies of all time suddenly rebranded itself. Google is now a subsidiary of a new company called Alphabet. Read More

In his TED Talk, Why Good Leaders Make You Feel Safe, Simon Sinek presents the “Circle of Safety.” It’s the idea that by working together, we create a safe environment in which we can get things done. In the Paleolithic era this meant sleeping in shifts so that someone could watch for danger while Read More