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Whether you are trying to get more followers for your business or your personal brand, it's better to have engaged followers instead of just followers. Spend just five minutes each day doing some of the following steps and you will be on your way to doubling your followers. Read More

Joe Pulizzi is the founder of the Content Marketing Institute. He also created Content Marketing World, an annual conference on all things content.

There has been a lot of debate around content marketing lately and the idea of “content shock.” I decided, let’s go to the source and see Read More

Facebook (FB) founder Mark Zuckerberg is having a great 2014. Financially, in fact, he’s having the best 2014 of anyone on earth. He’s gained $3.4 billion since the start of the year—nearly all of it materializing on Jan. 30, when Facebook reported its quarterly earnings, which showed more than hal Read More

One tension for anyone interested in reforming the financial system is the universal recognition that modern societies need banking. In the truest form, banks take savings deposits and, rather than hiding that money in vaults, lend it out for productive purposes. Read More

Expect Labs created the MindMeld app, an intelligent assistant that understands conversations and finds information you need before you have to search for it. Read More

“We didn’t set out for reddit to be a big player to this campaign,” said Kyle Luhr, a senior digital strategist at TBWAChiatDay who worked on the Nissan campaign. “We had a plan for it, but were honestly surprised by how big it got.” The original reddit post spawned several other reddit threads a Read More

Google will pay $3.2 billion to purchase Nest Labs, which develops high-tech versions of apparatus like thermostats and fumes detectors, in its second-largest acquisition ever. Read More

Two poorly-typed tweets from J.C. Penney earned more than 41,000 retweets during the Super Bowl. For comparison sake, in the week leading up to the game the account averaged only 20 retweets per tweet. Typing correctly and accurately was limiting J.C. Penney’s impact on social media. English teache Read More

Failure stared the founders of bayt.com, a West Asian job portal, in the face following the dotcom bust of 2000. They had neither a strong occurrence neither deep pouches. Yet today, bayt.com is the premier job portal of the region. Its traffic, revenue, job postings and profitability are higher th Read More

10 tips to emotionally connect with your readers, hold their attention, and get readers sucked into their blog posts and articles. Read More