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First you should be aware of it from the clients and influencers to begin getting a perception of the type of information they are trying to find online. You need to then overlap the data with content distribution platforms: blogs, Twitter, LinkedIn, Facebook, Google + User Forums, etc. Within the Read More

A/B and/or Multivariate Testing…

The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game.

Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, Read More

The search engines work to please their customers, just like any other business. For Bing, Google and Yahoo, this means providing the best results possible for any and all search queries. One of the ways they are working to improve their user-experience is by offering more personalized results. Read More

Depending on the size of your e-commerce site, properly optimizing it may look like trying to climb Everest in flip flops. A lot of e-commerce site owners are intimidated by all the work that goes into properly optimizing a site, so they put it off and put it off until their site begins to suffer b Read More

Content is the foundation of everything that you do online. If you don’t have good content on your website, visitors will quickly bounce out of there and be on to the next site. If you don’t have good content spread throughout the web, your SEO and link building efforts will fail. And, if you don’t Read More

So you've got some extra money and have begun to wonder what every homeowner wonders about at some point: should I make an extra mortgage payment? Paying Read More

Buying a house is fun and exciting, but it’s also pretty scary.  One of the biggest reasons why new home buyers worry is due to the complications and Read More

This article is intended for SEOs who want to stay fresh, but others may find it useful as well:
* Companies hiring for a web project
* SEOs on the job hunt
* Businesses who want to do better with SEO
Read More

If you’ve decided to outsource your SEO to a consultant or firm, your new SEO company is going to need three things from you in order to create, launch and maintain a successful SEO campaign. Without these three things, your SEO will never get up to full-throttle and won’t reach its full potential Read More

A review of Tara Gentile's e-book, "Storytelling for Creative Biz Success," that merges storytelling techniques with marketing for creative small businesses. Read More