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Installing WordPress is easy. Setting it up for best performance isn't. This 4,000 word post helps you with that process, offering tips on configuration and some of the plugins and tools you can use to help you create a successful blog. Read More

New employees need to know more than your company vision and goals. They need to get familiar with the company roadmap. A roadmap is the way to reach your goals. It includes milestones — short-term goals that you need to reach on your way to the high level goals. Read More

You’d be surprised how many of the biggest and best brands frequently fail to deliver on the simplest of online customer expectations … and easily create a never-to-be-repeated customer experience online.
All the careful content and social marketing, and the strategy to automate for better nurtur Read More

Inspiration is a fickle thing. It comes effortlessly when you aren’t running after it. At other times, you might think that it’d be easier finding Polar bears in Australia. Whether you’re struggling to come up with great ideas for your ads, blog posts, emails, or even products … we all know how dau Read More

Tracking billable hours is about as exciting as scheduling a root canal.
Time tracking is a necessary evil in order to document work and justify payment, but it’s also time-consuming and, when done manually, prone to errors.
Whether you’re a freelancer, a small business owner or enterprise-level Read More

Reaching out to bloggers isn't difficult. In fact, blogger outreach is very easy because people who run sites are begging for more content ideas. Read More

Here’s a question I hear at least weekly: As an entrepreneur, how do you deal with negative comments on your company's social media pages and blogs? Here's how to turn an Internet Troll into a human being in three messages. Read More

Anyone who thinks influencer marketing is a "trend" better wake up. "If the history of PPC is any indication, influencer marketing ad budgets — and prices — will continue to rise as more businesses pile on to what works. So it makes sense to get onto this trend early for your own advertising needs. Read More

Every entrepreneur I know is dismayed by the number of friends who approach them with a line such as “I have an even better idea that will change the world, and one of these days I’m going to get around to starting my own business.” I always wonder what is more important to them on an ongoing basis Read More

Do customers see remarketing ads as a gentle prod, or a clingy nuisance? One study wanted to find out. Read More