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These days, you would be incredibly hard pressed to find any person whose life has not been touched at all by the effects of social media. Facebook, Twitter, Instagram and many others all have worked their way into the collective psyche of our culture. Read More

Chances are good that when your site first launches it will not be in the top four or even the top 10 organic search results. That’s completely okay; you’ve got time to build a robust thought leadership campaign and optimize your site’s content for higher organic rankings. But this won’t happen ove Read More

Are you using Instagram to connect with potential customers? If not, now is the time! Get started with these 6 quick and easy ways to expand your business reach with Instagram! Read More

You’re probably chuckling at the idea of a high-powered advertising executive basing important decisions about millions of dollars’ worth of client projects on Mrs. Partner’s personal likes and dislikes. But I’d invite you to ask yourself if you may be guilty of a similar approach with your own com Read More

Last week, the raging topic of social media discussions was a dress. No one seemed to agree on its colors (white and gold or black and blue?). No matter what we see in the photo, brands did not waste time trying to highjack the hashtag on Twitter and elsewhere.

Bad idea or creative genius? I wil Read More

Diversification or concentration. Both are great social media strategies, but the one that will be great for you depends on your business. Of course, if you can dedicate a whole team to social media, you can do both. But if you are not Amazon or Microsoft, you might have to choose which approach wi Read More

Alicia and I met about a year ago on Twitter. We got along very quickly, probably because of our European backgrounds. She lives in Spain and I originally hail from France.

There are two platforms where Alicia shines: Twitter and LinkedIn. She is very active on both. And her dedication to Twitte Read More

Brochures are a dime-a-dozen. People pick them up and people throw them away. This is the story of a brochure that people actually hang onto, and the lessons you can learn creating your next corporate brochure. Read More

Shhh. You might not be running a top-secret business, but there are times when absolute discretion is required. But how can one keep customer secrets? It helps to take a peek at how those businesses that offer 100 percent confidentiality treat such situations. Read More

So, where should you look for traffic when Google hits your site and you lose more than half of your daily visitors? Read More