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No matter what industry you are in, it is important that your content NOT be boring. Use the tips in this post including a video from Neil Patel, a SlideShare from Mindy Weinstein of Bruce Clay, Inc., and an infographic from Brittany Berger to make creating more interesting content for dry niches e Read More

Mobile applications allow you to improve consumer experience, strengthen technology infrastructure and implement cutting-edge technologies to grow the customer base. Some of the general facts about mobile apps are in this post. Read More

In the past year or so, if you searched for specific celebrities, sports teams, movies, landmarks or important organizations, your Google searches would do something interesting: They would include a social media post directly from that brand, at the top of the SERP where everyone could see it.

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Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. Then they are surprised to see productivity and creativity take a big dip. What they should be doing is hiring only “entrepreneurs,” m Read More

Are you hosting your podcast on SoundCloud? If you are you might want to start thinking about looking for an alternative. They recently announced massive layoffs and closing offices in San Francisco and London. Time to move on... Read More

Evergreen content is now – thankfully – a part of most content portfolios: We all have those pieces that are designed to stick around in the years to come, talking about perennial issues that never get very old. The problem is that this content isn't always exciting. It doesn't cover the latest tre Read More

There might come a point in your business when social media starts to feel....tired. You've already shared the latest joke, the last big event, the newest "please pay attention" photo. You and your followers are tired of contests, blog links, and random platitudes. You're not sure that the content Read More

The transition from an outbound-based marketing world to an inbound one has progressed steadily in terms of tools and outward evidence in the last decade or so, but changing hearts and minds is always a little more uphill. Content ideation, for example, tends to be very insular if precautions aren't Read More

We've discussed molding your content to fit what your readers want, as opposed to what you think they may want, but what about headlines? These ultra-important handfuls of words are the difference between enthusiastic engagement and bounce-ridden obscurity, but they still persistently get the "after Read More

Evernote is the Swiss army knife of productivity tools. It does a hell of a lot, but doesn’t do anything amazingly well. Maybe it was designed to replace your need for multiple apps by rolling them all into one, but its feature bloat makes it a pain to use, and there are many Evernote alternatives Read More