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The important thing to remember about personas. Personas is a detail list of answered information that goes beyond the traditional demographics (sex, age, occupation, etc), geographic segmentation (location by city, state, and country), and psychographics (personality, values, attitudes, interest, Read More

Marketing on Twitter is essential for oh so many businesses and individuals, yet there are almost always room for improvement when it comes to marketing. I’ve compiled some tips for both starters and advanced users. Be sure to improve your efforts! Read More

While Twitter may not be as big as Facebook in terms of traffic, it is one of the easiest networks to find followers upon and engage with even those members who are not following you, as opposed to having to wait for them to befriend or fan you. Read More

Internet of things in retail is all set to make massive contributions in the years ahead. Here’s how retailers will look to make the best use of IoT in Retail. Read More

Want to learn how to grow your online business without attending any expensive conferences or taking time consuming courses?
Well, you’re in luck. Microsoft’s National Entrepreneurship Week is also coming up quickly. And the week long celebration includes a Twitter chat February 20 and more online Read More

As we settle into a new year, it's natural to look forward. With that in mind, here are the upcoming technology trends that will impact entrepreneurship and small business. Read More