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Rather than write a post this week...I wanted to instigate a discussion. So here goes: I think most of us would agree social media is changing the way we communicate and even changing the way we do business... Read More

Small-business owners often can gain an edge on larger competitors with cost-efficient and creative marketing strategies. Call it guerrilla marketing -- achieving conventional goals with unconventional methods.

The free social-media site Twitter has become one of the most popular weapons in the Read More

You might say friends or family or high profile industry people perhaps. This could be true. Do you know for certain? It is a mistake to think that those who influence you must have influence on your customers.Influencers can be important in the different stages of the buying process. Read More

Succeeding means knowing when you need to apply the science of sales, and knowing when you need to exercise the art. Read More

Marketing globally? Content localization is not only about translating what you already have into another language. You need new stuff, too. Relevant, interesting, accurate, targeted localized content. Need ideas? Here are 8 ways to create customized content using local resources. Read More

In sales, as in all things worth doing, finishing and follow through are key. Once you execute, you need to review, assess and make adjustments so you can continue to evolve with market and continue to be successful. Read More

Currently, people are making public (checking in) their location in social networking sites. It means that you, as a manager or business owner have a phenomenal chance to see who are those people that visited your Place, keep in touch with them and also, by having your company registed in these sit Read More

First impressions go a long way, especially when engaging with new prospects. IntroMojo is a new tool that gives you a complete view of the prospect making for a better first and lasting impression. Read More