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An Inbound marketing plan provides a clear vision of how future success looks like to your business. Designing one starts with asking 2 key questions. Read More

The high-tech transformation of Music City, Nashville, into a startup hub is not theoretical. It is supported by some of the world's most exciting startups. Read More

Customer journey maps help brand managers make customer-centric management decisions. A customer journey map is a visual framework that traces the steps that consumers undergo from the moment they discover a brand up to the purchase stage. By allowing managers to view a brand from the customer’s ey Read More

As a nonprofit it is critical for your fundraising process to acquire business partners to help you through it. Don't think fast, getting a good for-profit partner is a lot harder than you may think because you have to get the right one. When a for-profit looks for a non-profit partner they see it Read More

Every small business owners wants to become next Amazon. While not everyone can succeed or even become that big here are 3 ways you can grow your business. Read More

In franchising, part of what you're paying your upfront franchise fee for is the training you'll receive from headquarters before you open for business. You need to find out how good the training is before you buy the franchise. Read More

Is your website marketing working for you? Marketing your website does not have to be hard. Although there are many options to consider, each has its own benefit. Having a diverse website marketing approach will help you reach as many customers as possible. Read More

Not so surprisingly, the Internet offers a handful of effective methods to access blocked websites. It is to be noted that these methods can be used for surpassing local and geographical content blocking, provided that you select the appropriate one available. In this post, we shall have a look on Read More

In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. They are looking for information that is quick, understandable and easy to act upon if desired....and visual elements and communications are highly effective in meeting the objective of deli Read More

Understanding how visitors find your website and how they respond to your content is critical to optimize your online marketing efforts and grow your business.

While it is true that Google offers amazing free tools like Analytics, they are often confusing, hard to understand and time consuming f Read More