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Dealing with negative reviews for your company or brand can be a sticky situation. We all know that reputation is everything, and negative reviews are never something we want to see - but we just can't stop the inevitable tha Read More

Marketers should never overlook the importance of sending thank-you emails. Research suggests they are twice as engaging as general emails. Read More

When it comes to blogging security is one of the most underrated issues. The following infographic is all about why and how to improve your blog's security! Read More

It’s a funny fact that by the end of 2013, there would be more mobile devices than people and why not? Mobile is one of the primary needs of people nowadays, they used it every time while watching TV, socializing, talking, and bathing as well ;) Read More

Data quantity isn’t as important as data QUALITY.

You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so it’s vital you take the time to improve your data quality.

Here’s how address verification improves data quality... Read More

Good old split testing... Just like sex at high school, everybody says they are doing it. But, in reality most people are either telling lies, or they are not doing it properly. Read More

By Derbhile Graham

It feels a bit strange in one way to be writing about traditional media on such a thoroughly 21st-century website as Tweak Your Biz. But I have a newsflash for you. Your customers are still reading newspapers and magazines, watching TV and listening to radio. Traditional media Read More

Before you buy a solo ad, you should know how to track the results of the solo ad, because you can’t improve what you don’t measure and in advertising it’s very crucial, VERY. If you just spend money on advertising and don’t track the results, you can “wake-up” one day to a big bill on your credit Read More

In the late 1900's, during World War I, a young American was injured and spent 6 months in a French Hospital. While there, the idea for a magazine was born that may have popularized content curation. Read More

There is a genius that has still yet to be cultivated in social media called emotional marketing. But what is it exactly? Emotional marketing is basically things that build your ego and make you feel confident about yourself. Read More