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Let’s be honest, finding topics for regular posts can be a little tortuous, especially if your business is a bit boring. Fear not! You can still make your blog interesting. Here is the way I approach blog brainstorming for boring businesses. I think it’s pretty foolproof. Read More

You know the feeling you get when you’re standing on the edge of a precipice? It’s old-school FEAR and your body is working out whether it should fight, or take flight. When you presented with a great opportunity, do you fight or do you flee? This is a post with admissions of failure, but also triu Read More

Online audiences won't read your content at first. They'll scan it to work out if you're really going to help them. Here are some clever formatting tricks to help you turn scanners into customers. Read More

Social media is sexy but email marketing is the most effective way to get people to your website. Learn some tricks from this real life case study on effective email marketing. Read More

Google has changed its ranking algorithm again and its taken the focus off keywords. So it's time to stop writing content around specific phrases and start focusing on building a tribe around your business. Read More

This handy check list will help make sure your marketing copywriting hits all the right buttons – just like a professional copywriter! Read More

Conversational copywriting used to be niche style. Now it’s the norm. Find out why, where to use and how to write it. Read More

Do you automatically choose the most expensive option? Me neither. I'm also wary of the cheapest. Here are some reasons why some copywriters cost more than others. Read More

If your social media marketing strategy relies on one platform, or even a few platforms, you could be headed for DISASTER. Learn how to avoid it in this guest post by Alon Popilskis! Read More

Coming up with creative solutions for your clients can be tough. Read my way of ensuring a never-ending well of creativity. Read More