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Most people pitching investors for capital today aren't ready. Ask yourself these three questions, and answer them honestly to tell if you are. Read More

The art of asking for a referral and recommendation as part of the strategy and skill set within a marketing department needs to be developed. Recognizing your best customers, your early adopters, your super-users, and your best referrers with both official and unofficial rewards is really importan Read More

If you just started blogging, whether it's for business or pleasure, chances are you haven't encountered a negative comment from a reader yet. But you will soon enough—and don't get all bent out of shape when it does. It happens to the best of us. There will come a day when a reader doesn't quite a Read More

Why are we so fascinated with being more productive? Just so we can get more stuff done. Only to replace the stuff we did with more stuff? Read on… Read More

We all know that bringing in new customers is a lot more expensive than keeping existing customers, but the loyal customer relationship doesn’t fall off the turnip truck, it has to start with a new customer. Read More

Daily deals have been a social media phenomenon over the last couple of years. Though there’s been a mad rush for companies entering the category and a growing sentiment that daily deals have jumped the shark, that doesn’t mean there isn’t still a great opportunity for you as a small business owner Read More

Kelly Kautz of One Woman Marketing discusses what to do when the customers you have aren't the customers you want and how to embrace your best customers. Read More

Online marketing can be overwhelming. Instead of trying to measure everything, just focus on these 3 essential blog metrics. Read More

With all the talk about Google+, Twitter, Facebook, and YouTube, as a small business owner, you might feel like you should jump on the bandwagon. Before you get started, here are a few guidelines and tips for starting a social media policy for your small business. Read More

I was reading a post by Nick Stamoulis on Business2Community about making your website a brandable entity. In the process of leaving a comment I was reminded of an old website analogy…

Your website is like a restaurant. Google is the busy corner location on which every restaurant wants to open. Read More