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In the wake of data breaches at Target, Sony, Neiman Marcus, and eBay, consumers are becoming more wary of how their personally identifiable information is being collected and used. Consumers have a good reason to be cautious; data security is a growing problem. Read More

Retailers must be sensitive to customer concerns about security, particularly around their personally identifiable information and financial data. As we discussed on Friday in my post, Ramping Up Your Omnichannel Experience to Maximize ROI, as retailers expand into e-commerce and mobile transaction Read More

Retailers need to make smart choices when selecting third-party vendors. While differentiators like price, customer service, reporting, and extra functionality often play into the decision making process, many retailers do not think about the impact their contracts with third-parties may have on th Read More

How much private and sensitive information are you asking your customer to give up on a daily basis? How much is your customer willing to give you, before walking away? Read More

Identifying core customers, targeting new customers, and recognizing consumers' shopping behaviors are all challenges that retailers grapple with in today's omnichannel marketplace. Read More

So how many of you would agree that the only thing better than a good discount is getting something for free? Getting free products is awesome for the customer but also a great marketing tool for makeup manufacturers and retailers trying to promote sales of new products. Read More

The Brother “Back to Business” Contest, which offers the opportunity to win a $500 prize package from Brother, is up and running at BizSugar and we have some fantastic entries.

Not only does a contest entry offer you a chance to win, it also grants you another opportunity – FREE visibility for y Read More

Entrepreneurs get fueled when people tell them no. That's where success begins. Jake Weatherly shares thoughts on what it means to win and what it means to lose when you're an entrepreneur.
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Let’s talk about customer loyalty for a minute. What really drives brand loyalty? A sense of familiarity? Confidence that your company is providing your customers the best value? Stellar customer service? All true statements. Read More

There is no doubt that the omni channel marketplace would not exist today if it weren’t for the evolution of technology, but it is undeniable that human behavior and psychology have played a role in the evolution of omni channel as well. Read More