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You write that hit post, and now you find yourself with a spike in your audience. How do you handle and sustain this as a blogger? We will learn how today. Read More

When it comes to social media monitoring and social listening, are you ignoring the world's second-largest social network, run by the world's largest search engine company, Google? Read More

Guest posting is not dead,you’re just doing it wrong! There are guest authors with incredible writing talent, but their guest posting approach sucks. Read More

I love events, I love planning for a conference. I love the logistics, the strategy, and most of all, I love being at the event itself talking to everyone that comes by our booth or table. What I don’t love about an event is not feeling prepared. Or worse – sending my SheerID team without everythin Read More

Channel Marketing is such a specialized marketing challenge. I’m not a career channel marketer, I’ve only dipped my toe in that world with a couple of companies. I think in the world of all marketing professionals, the channel marketers are the ninjas. Read More

Last week Twitter announced the launch of Keyword Targeting for Promoted Tweets. If you currently advertise on Twitter using Promoted Tweets or Promoted Accounts, you already know that you can target your paid content by targeting by interest categories like... Read More

If there’s one thing you can count on in the magical world of social media advertising, it’s change. As soon as you’ve zeroed in on a platform, type of ad, and budget that’s working for you, you can bet that an algorithm is going to change, a platform will push updates, or the social media network Read More

I love it when a new phenomenon comes around that give marketers something to worry about and to debate. I’m sure you have heard of showrooming. Even if you haven’t heard the term, you’ve probably done it.

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Here’s the thing about Big Data. Thinking about it kind of makes my head hurt. Trying to wrap my brain around Big Data is like trying to visualize the scale of the universe or imagining how many millions of bacteria are living in my kitchen sponge. Read More

Inspired by "'Twas the Night Before Christmas", this short poem sums up the high points and low points of Black Friday and Cyber Monday 2012. Marketers and retailers should take a break from the busy holiday season to give it a read. It's destined to become a new holiday classic! Read More