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Communication between different departments inside your company is important to the health of your business and equally important is the clarity of communication between yourself and your client. Read More

There's some controversy surrounding Pinterest’s Terms and Conditions but here is what you need to know to protect yourself and your business. Read More

A business that offers a military discount makes a definitive statement to our men and women in the service. It gives them a sense of being appreciated. That appreciation can translate into a lifetime of patronage. Not a bad thing. Read More

One of the great things about online marketing is that it’s all trackable, right? It’s all trackable to an almost creepy level, and it’s all good.

But, when it’s time to gather your stats for your quarterly report and show your boss what a genius you are, why do you end up with weird qualitative Read More

So let’s imagine a scenario: you’re a developer, I’m an MBA graduate. Somewhere, somehow we meet — share a beer and an awkward silence, then stumble onto an idea for the next [fill in the blank]. We decide to form a business. A few weeks pass. You’re churning out code by the bucket load. I’m fiddli Read More

Marketers have to walk a fine line when Earth Day, Breast Cancer Awareness Month, and Veteran’s Day roll around. You want to participate, create mutually beneficial partnerships, and support causes you truly care about. You don’t want to seem like you’re using a cause to manipulate your customers i Read More

According to a report from Coupons.com, “digital coupon users shop more frequently and spend more heavily, at almost 50% more annually, than the average shopper.”

If you aren’t immediately trying to figure out how to uptick your coupon code use on your website, you might be in the wrong business Read More

Picture if you will, a circle…
If you do it right: A Pay-Per-Click lead, or a click-through an ad, or a search after a mention in a press release becomes a new customer.
If you do it right: A new customer becomes a loyal customer.
See the circle? Now let’s get a little more comple Read More

How do you build something that’s time-tested, but audience-approved? Here are four trustworthy techniques to consider when marketing your next business idea. They’re four small things that have proven to work time after time after time. Read More

I didn’t go to any cool concerts this weekend. I didn’t discover a talented underground artist. Instead, I started a new playlist inspired by some basic social media do’s and dont’s. Read More