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Marketing cannot be regarded as an art but rather as a well designed strategy where measurement plays a crucial role. Most of the business owners consider marketing as a unnecessary and superfluous expense. They believe that marketing is an activity on which money should be spent only when the budg Read More

Diversified marketing strategies means investing in a range of tactics and approaches in order to reach a larger customer base & minimise chances of failure Read More

The world had watched this epic greet (or rather ‘elite’ virtual handshake) and so did their ever-growing followers. NASA’s Curiosity Rover already has over more than hundreds of thousands of followers on Twitter, while ISRO’s Mangalayan had gained approximately 22,000 Twitter followers (which is i Read More

Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index. Read More

Social media news and new developments making social media marketing easier. (Facebook Atlas, SlideShare app, Path Talk, Groupon Snap) Read More

Cashflow is a basic survival metric for every startup. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. Don’t wait until you are almost out of cash before managing every dollar spent, or looking for the ne Read More

With nearly 1 Billion registered users, Twitter is one of the top social networking sites used by people all over the world. Each time you tweet, there are thousands of others around the world doing the same thing. Read More

Once upon a time, Galen Gruman was a journalist. The one-time president of the Computer Press Association is now an Apple Fanboy. Is that content marketing? Read More

All the “cool kids” — the experts — advise you to have a content marketing strategy. But the more content everyone creates, the harder it becomes for YOUR content to stand out. A startup called Wheeldo thinks the answer to that is gamification. Read More

When you have a story to tell or ideas to express, getting them down on paper is key to spreading the word. This is true for those who have a message to share, story to tell or product to sell. Businesses and people alike have content that needs to be written from time-to-time, but when they’re una Read More