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Content marketing is one of those things that most brands around the world know they need to invest in. Some are still struggling to see the point though.

So here are answers to four of the most common queries I receive each week... Read More

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. Read More

A few days ago I wrote about how authority is the primary focus in 2013. While authority is still the key, millions of bloggers still do not understand what it takes to be authoritative in the online world. You can be an expert in the field, but if you are not doing the right things you will not in Read More

Are you a pro blogger? Or aspiring to be one? This one is for you. We all know that ProBlogger are good at what they do and make a considerable amount of cash from blogging. But have you ever given it a moment of thought, are they doing anything wrong? Yes, even professional bloggers do things tha Read More

This Valentine’s Day, divert your devoted stares and whimsical declarations of love away from your other half. Instead, turn your attention to what’s at the heart of all your digital marketing strategies – content. Read More

Social media marketing may be getting more popular but how many people actually take in the information in front of them? One expert has claimed emails will long remain the most authoritative form of digital communication actually worth reading. Read More

If your businesses has seen a return – as in, you figured out a way to convert online relationships into actual business – kudos! Seriously, that is awesome! But if you haven’t seen a return, it’s time to regroup.
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Project managers take the heat from both management and from the development staff they aim to inspire. Here’s the information your team lead desperately wishes you’d understand – to benefit everyone who’s trying to get quality software out the door. Read More

Getting more comments is not difficult as it seems, but it is not that much easy also. It needs proper recipe and Timing to implement to get the minimum desired output.
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How do the two compare?

While there are some similarities, there are also quite a number of differences, and I was pleased to come across an infographic which reflected these. Read More