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UTM codes shaped the current state of web analytics. But they failed to absorb the behavioral changes of social network effects. Should you believe your data? Read More

2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new Read More

Whatever business you’re in, you’ve probably wondered how you can get your content to go viral. You see it all the time with other companies’ content. They start small, and all of a sudden they’re huge because of a couple viral videos. Read More

What are the best Zapier alternatives?

In this post, I’ll compare alternatives to Zapier that help you integrate apps and automate workflows.

You’ll quickly see that most Zapier alternatives are actually courting different markets. For example, IFTT is more casual and consumer-focused, wherea Read More

In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that Read More

Pursuing social media without a solid website is like training for the Boston Marathon wearing flip flops. You may be able to run for a little while, but soon enough, everything is going to fall apart. If you want social media to work for you, your website cannot suck. Read More

Effective communication is an absolute requirement for successfully starting a business, but it doesn’t come naturally to many entrepreneurs. Communication is considered a social skill, and inventors and engineers, for example, are not known to be social butterflies. Read More

Kevin Starr, the incredible Executive Director of the Mulago Foundation, invests $10M per year into social impact organizations tackling the toughest problems in the harshest conditions in the world.

The way he evaluates an investment is by asking the following four (seemingly) simple questions: Read More

Another year of blogging came and gone, yet the content marketing landscape remains to be one of the most critical strategies that many B2B marketers are looking forward to leverage in the years to come.

As a changing platform, we've seen a lot of shifts and trends towards how blogging was taken Read More

Google Adwords does not charge a fee in order to use the Google Adwords platform. You pay on a Cost Per Click basis, meaning you are only charged when someone clicks on a link in your ad and visits the website or landing page that is associated with that ad. Read More