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Effective communication is an absolute requirement for successfully starting a business, but it doesn’t come naturally to many entrepreneurs. Communication is considered a social skill, and inventors and engineers, for example, are not known to be social butterflies. Read More

Should or shouldn't we implement social media marketing is a big question for organization in regulated industries like pharma. Read More

Being heard over the competition in a crowded marketplace takes a special type of message. This whitepaper presents research on why some seller messages get heard, while most others don't. It shows you how you can make your proposition up to 10 times more powerful. Read More

On the surface, Google's latest big algorithm change seems great. But when you dig deeper, you see that there are too many scary questions -- and not enough answers. Read More

If you have a difficult time keeping up with regularly posting to your social media accounts, you could definitely use some of these tools to help you. Read More

We all feed off each other constantly and forever, building, learning and adapting from the thoughts and experience of those around us. Read More

By Rieva Lesonsky. Is August a slow season for your small business? For many of us, business slows down as the days heat up. Fortunately, that makes the rest of this month the ideal time to use your downtime productively by reassessing your marketing strategy. Determine what’s working and what isn’ Read More

I have a big, I mean it! A BIG list of link building strategies and I challenge that you cannot find a single strategy missing in my list. Think I'm lying? Read More

Employees need to feel motivated to an extent beyond what skills they provide the company. Here are 10 ways to do just that. Read More

Regardless of how you feel about a customer’s behavior, you should always go above and beyond in satisfying their demands. Read More