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In this post, we look at what you need to know about creating a brand that will make your business a success in the marketplace. Setting yourself apart from your customers and finding your own niche in your industry is the key to success. So how do you go about developing a brand that will leave a Read More

In the past larger businesses have had access to all the best tools and resources and consumers have been faced with an impossible choice. Large companies can be faceless, disinterested, and difficult to deal with. Find out how your small business can go toe-to-toe with the giants. Read More

After answering questions and critiquing online stores for over 4 years on this blog and running an online store course for the past year, I’ve noticed many common patterns and mistakes that new shop owners repeatedly make. Read More

Review of FreeAgent an accounting application that makes time-and revenue-management easy for freelancers. Read More

Are you beating your competition by miles or is the race to every new customer a close finish?

How to Beat Your Competition: Lessons on how to differentiate your small business so that you have no competition to race against from Eclipse the Wonder Horse. Read More

When bulls get into china shops or chimpanzees explore kitchen pantries (seen mostly in old-fashioned, comedic silent films of the past century)..... Read More

Big Data is the IT Buzzword of 2012! But what is big data? What does it have to do with cloud computing? This article explains the most important concepts. Moreover, it includes industry experts´comments. Read More

How much of an impact do you think you're making as a small business owner? The figures may surprise you. Read More

When composing any piece of writing, whether it's ad copy, a blog post, or a news story, it can help to answer the 5 Ws (and How) of journalism. Read More

Starting a business means hard work. You may have a great idea which you believe will make millions for you but it has to be worked on…..constantly. Be prepared to live, sleep and dream work. Your family and social life may take a back burner for a while as you’ll be consumed with your new busines Read More