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Do a quick review of all the social media stuff you have read lately. Especially take a close look at stuff supposedly addressed to sales people.

It’s all about social media “marketing.”

We’re “sales” and we work differently. We don’t have all day to generate audiences, run “campaigns,” and attract customers. And chances are if we tried (without some coaching) we would just be driving away prospects Read More

It is easy to believe that you with a better territory you can produce better sales results. Much of the time, the territory is far better than you imagine, but discovering that fact means spending your time prospecting. Self-discipline is the master key to success in sales; it provides the ability to make the calls and to undertake the tasks that other find unpleasant, but that ultimately produce results Read More

Web 2.0 has delivered an incredibly valuable resource to every sales person on the planet–a massive customer database. Think about it.

Daily people (prospective customers) are creating profiles, indicating their preferences, discussing their pain, and describing their vision. Really, what’s left in the sales process?

The trick is learning to efficiently mine this amazing database Read More

Your mission as a sales person should be to find companies that have immediate wants and needs. This means that something happened or is happening to them - a move, a merger, new investors, etc. You have to look for any event that might create the opportunity for you, or better said you are looking for event that can trigger the sales for you Read More

Not all sales are involved or complex requiring a solution. Many B2B sales professionals have to make their living, and they do, selling in a commoditized world where sometimes the only visible differentiator is price. But it does not have to be if you are up to the challenge Read More

Purchasing is the new sales. Where once simply acquiring the lowest price was enough to indicate that purchasing had done its job well, now the judgment has shifted to their ability to select strategic partners who can help solve the company’s most pressing business problems and help them take advantage of their best opportunities. Purchasing is now soundly in the value creation business. As this change occurs, both sales and purchasing need to rethink this relationship Read More

The term “Cold Calling” brings out a visceral reaction in most sales people, to the point where it has become a much bigger debate than it should be. I am especially amused by jokers who sell the promise of “Never Cold Calling Again.”

The Good News... “Cold Calling” doesn’t have to be all phone work! Read More

Dissatisfaction is a prerequisite to any sale. It provides the compelling reason for your dream client to change, it provides the motivation to change, and the narrative that good storytelling requires. Real opportunities don’t exist without dissatisfaction Read More

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Put your money where your mouth is!

I’m always in the middle of reading anywhere from 5 to 8 books. One book in particular that I’m enjoying is called.. Read More

Knowing your first three questions going into a sales meeting is key to achieving what you want out of the meeting, this of course implies that you do know what you want out of the meeting. While experience goes a long way, planning and leveraging your playbook will take you much further Read More