BizSugar.com › User › davezapata › Voted

Most cold call sales letters end up in the trash. But if you build in these five elements, you will earn your audience's attention. Read More

If you are considering starting a small business, there are a lot of options. Hundreds of thousands of new businesses are started in the United States every Read More

Software is expensive and many businesses may be running software that is illegal or pirated. Some businesses rather innocently assume that what they are Read More

Marketing is about getting the details right. Most businesses don't pay enough attention to seeing themselves through their consumer's eyes so they don't get the details right. Read More

Everyone was surprised when they first heard that Google employees are given free meals and haircuts. They were even more surprised when they learned that, in between coding sessions, employees could play a game of foosball or go for a massage. Read More

In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time starved and more web savvy – the research tool of choice is Read More

As mobile device usage continues to soar (including smart phones, tablets and mini-tablets), business owners should plan to tap this trend in 2013. According to a “Mobile Path to Purchase” study conducted by Nielsen, one of the top uses of mobile devices by consumers is finding and calling local b Read More

Search engine optimisation (SEO), the process of optimising your website to rank more highly in relevant web searches, is a complex marketing strategy. With Google constantly changing the rules and algorithms it uses to rank one website over another, it is important to get the SEO basics right.
Read More

As a social media marketer, you know the importance of your company’s reputation. You spend a lot of time working to build up and maintain a good name through Twitter, Facebook and possibly your blog and website. You know that in the age of social media direct engagement is... Read More

Have you ever wanted to create a successful startup? Maybe you have the design chops, the cool sense of style and the ability to get others excited about trends in technology, but can’t find that perfect idea. Something you could execute on quickly. Something you knew there was a buyer [...] Read More