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The marketing profession is always changing. Long gone are the Mad Men-style era of advertising which championed creativity over execution. While some purists view this shift from creativity to data-driven actions as two distinct and separate ideologies, the truth is can you can't afford to not tak Read More

As you’ll already be aware, employees who are unhappy can start to lose motivation, which has a negative impact on productivity levels. If you want to sustain a successful business, then it makes a lot of sense to concentrate on keeping employees happy. Read More

Little money makes you innovate and thus create avenues that get you bigger results for your efforts. Here's how! Read More

If you’ve tried sending email campaigns at various times of days and are still struggling to find an optimal time for your email campaigns, consider sending your campaigns late in the evening or at night. We highlight the key findings from a recent analysis of the best times and days to send emails Read More

Managing the employees in your workplace effectively necessitates that even the smallest of businesses set up work rules. Work rules protect your business and your workers and if correctly implemented and executed, create and maintain a better work environment for all.

Having formal work rules i Read More

After publishing a post „Social Network Sites – Which One is The Best for Traffic?” I got a lot of questions in comments and via emails about Triberr.

People don’t know how to use this great tool (is it really only a tool or maybe it’s a social network?).

I fully understand them because in th Read More

You don’t need to have a huge blog audience to build your own email list quickly. In fact, it can be quicker to use other people’s blogs when you’re just getting started. There are 3 main ways I recommend using to gain new email subscribers without posting endlessly on your own blog. Read More

Great post from Heidi Cohen on one of the most commonly asked questions from small businesses on social media: "How the heck do we find time for all this?" Read More

I was having a conversation with a fellow social media tweep on Twitter the other day and the conversation turned to, if every social media site was a food, what would they be. We had some fun talking about it and she came back with some great ideas. The problem I had was that I have the taste buds Read More

If your content marketing strategy doesn't have its own personality, your business won't see nearly as many results as it should. Here's why. Read More