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Whether speaking to a lender, or simply strategizing with your advisor/accountant, understanding and being able to concisely articulate 3 pieces of information will keep you on top of the situation.

Different sources of funding have different costs, use cases, and information needs. Read More

Most aspiring entrepreneurs believe their initial idea and inspiration requires the most important creative thinking. Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative Read More

Yet social media definitely needs to play a part in the modern media mix. What's the right balance, and how do you know when you're being effective? Read More

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. But there is more to it than just the simple tit-for-tat return of a verbal offering. People will be more likely to buy your products or services if you are nice to them. Read More

How To Build a Hotel LinkedIn Brand Presence That Drives Business Results. Discover some of the most effective tips for driving LinkedIn Business to your Hotel. Read More

Those two SEO strategies are the wholly grail of SEO promotion... ask any real SEO out there and you will find out they are exactly how smart SEOs rank... Read More

How can you ensure that your new project doesn't get stuck in "not quite finished" mode forever? How can you get customers through the door sooner and on a smaller budget?

The answer is: with a minimum viable product. And this infographic explains what that is and how it works. Read More

It’s not easy to name a business. The name has to convey the right message and generate interest. Trademark issues must be considered and most importantly, you need to develop the right marketing strategy for the name you’ve chosen. If this is not particularly your field of expertise, hiring an ex Read More

Ever wondered how you could automate a repetitive task? I love “automations” and I find iMacros very useful. iMacros is an awesome browser-based macro recorder that can record and automate tasks on its own. Macros automate repetitive tasks and thus help one save time. Read More

Small business entrepreneurs looking for growth strategies may want to look to high growth industries to outpace projected economic growth numbers. Read More