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How to Improve Brand Reputation Are you trying to improve the reputation of your brand? This is something that many businesses struggle with and can be a lengthy process. Still, there are a few tips and tricks which can deliver quick results.

These tips could help your business to attract more c Read More

A combination of tech tools can be leveraged to effectively managing the pandemic. Here is the role of AI and other technologies in combatting COVID-19. Read More

Yes, leads are important but it's hard not to get the impression they're everything to marketers. Have marketers become overly obsessed with leads? Read More

As I was watching the investor show, Shark Tank, on TV the other night, I was struck by how quickly and how extensively the sharks focused on the background and character of the entrepreneurs, compared to time spent evaluating their products. I realized it was consistent with my own view as a forme Read More

Does the thought of starting a business or being otherwise self-employed scare the crap out of you? It would for me too...if I wasn't already doing it. Read More

To succeed with virtual meetings, you need to approach them differently from traditional in-person meetings. Here are seven tips that you can use to prepare and run an effective virtual meeting. Read More

TikTok is a global phenonmeon, right? Why wouldn't B2B companies use TikTok to drive their marketing and sales activities? Read More

Is "location, location, location" still important in franchising? Read how Covid-19 has changed everything. Get tips on finding the best franchise locations in times like these. Read More

We all know Facebook acquired Instagram about 8 years ago. But a new book from Bloomberg News reporter Sarah Frier discusses the inside story on how that deal went down.
I never really got Instagram until 2018, but now I understand the power of social media by posting pictures and videos from my m Read More

It would be challenging to find anyone who has not been impacted by the new normal, regardless of their circumstances. Therein lies the hidden anxiety of COVID-19. The impact can be subtle, but still stressful. We are experiencing change. Change causes stress. Our body reacts. Read More