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Entrepreneurs and startups are big believers in innovation, but sometimes they forget that innovation must be continual to assure long-term success, rather than the one big-bang idea that initiated their journey. By default, innovation in every business decreases over time, and continuous innovatio Read More

How well does your firm currently communicate – both among its staff and with customers and clients? You might not have the best idea, and that would be a problem in itself. After all, the efficiency of your firm’s communications has implications for its performance and success. Read More

Staying focused at work can be remarkably challenging. What is one key strategy people can use to stay productive when there are a lot of calls for their attention, especially if they are extremely busy? Read More

Why do YOU need to price your services just right?

When you start your own business you want to obtain customers. You may be afraid to price your services too high and so you lowball them. Or you may not have the confidence to ask for higher rates.

You begin to generate work from clients. The Read More

Two of the top metrics we measure in email marketing are open and click-rates. So what do you do when you feel like you’ve tried everything and still haven’t seen your stats improve? Read More

Lead generation vs demand generation, what is the difference? Although they sound very similar, they are actually different. Read this article to discover the difference between led generation and demand generation. Read More

Social media has blurred the lines between the personal and work lives of employees. And as more businesses look into the profiles of their potential hires and also employees, what are the implications.
A new survey from WhoIsHostingThis? reveals more than 1 in 5 or 22% of people in a hiring posit Read More

You don’t need a ton of resources or even a physical location to start a successful advertising business. Instead, many entrepreneurs are helping companies spread their messages just using a small vehicle. Zoominads is one such business.
This unique moving billboard serves businesses around the At Read More

Creative Keyword Research
The title says it all. Being creative with keyword research means:

Looking in places few bother to look;
Arranging your content in such a way so that each keyword ends where other begins; and together they form the sequence called “total knowledge” about “X”.

It so Read More

RITE – Relevant, Interesting, Timely, and Entertaining – is a formula for developing content of interest to your audience. In this post, I share examples of each type. Read More