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Multitasking is a myth, but distractions are real. Find out how you can work through interruptions and stay productive. Read More

Have you ever wondered why you need to start a blog? Do you need facts and figures to consider blogging for your brand to grow? Read More

How do you ensure you are delivering the right message to the right people at the right time?
Identifying your target audience is the foundation of your marketing strategy. This entails understanding who your ideal prospects and customers are, who are your competitors as well as the core pain poin Read More

Outsourcing has become a universal tool to facilitate business processes so many tech companies around the globe start looking for outsourcing solutions – both nearshore and offshore. If to think in the long-term perspective, outsourcing could be a nice start to implement the scaling strategy of a Read More

What backlink strategies are you using to grow your blog’s authority? What if I tell you there are backlink strategies pro bloggers are keeping away from you? This article offers three helpful tips. Read More

Video Marketing will be essential for your Hotels existence in 2020.

This is a harsh and brutal reality.

By 2020 the customer experience is trending to overtake the pricepoint as the most important aspect of the decision process.

Customers will no longer compa Read More

"I recently franchised my business and worked with a franchise developer. My FDD is ready and I am trying to figure out the next steps and what I should and shouldn’t be spending my money on to sell franchises." This post from Franchise Law Solutions provides the answer. Read More

In the past few weeks, every startup founder I have spoken to has told me that they are making the Head of People one of their first hires. I am so happy that they are doing this. Every employee is an individual. And not all of them work the same way or react to projects the same way. Read More

Wouldn’t it be nice to have a content marketing expert as part of your team? Someone who would give you pointers on how to tweak or repurpose old content? That's what this podcast is all about. Read More

Most marketers haven’t a clue about the internal workings of the business where they work - or indeed business in general. They just want to post (yet) another pretty picture on Instagram. That’s not marketing. Read More