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Ask any entrepreneur who has achieved any measure of success if they have encountered business-related adversity during their journey, and the answer will always be yes.

There is no success without encountering hardship. Every business has its ups and downs, and as entrepreneurs, we need to real Read More

Learn from over 30 marketing experts with decades of experience their recommendations on the crucial mistakes too many businesses are making on social media. Read More

Learn 5 amazing writing tactics that fiction writers use to make their content more powerful and engaging to their readers.

Content creation in a digital world has its own rules. Still, marketers can learn a lot from traditional text masters like fiction writers.


Here are some of the most p Read More

Recruiting the right candidate is one of the most important things managers need to do in small business. Make sure you have the right skills to do it well. Read More

Brands are expected to spend up to $10 billion by next year on social media influencers. But some companies are fighting back, accusing influencers of just trying to get something for nothing. Read More

It’s common to hear how large global brands are affected by business and technology trends like artificial intelligence, changing customer expectations, and data privacy concerns. But how do these trends affect unsung – but much more numerous – small businesses? What compels someone to take the ent Read More

What kind of impression do you think would it create if a brand catering to travelers started running a series of blogs about random topics, such as pet care or soda making? This may be an extreme example of marketing gone bad, where there’s a huge mismatch in audience targeting. However, the point Read More

You may hear people talking about some of the different ways to get followers on Instagram without paying for them. Upon reviewing millions of different posts from the social media site, HubSpot and Mention were able to compose a list of tips that are useful for those looking to get plenty of new f Read More

Every startup wants to be a predictable success, yet so few ever achieve this enviable position. In reality, getting there is not a random walk, and requires an understanding of the stages that every business must navigate and the organizational characteristics necessary at each stage. Read More

Platforms like Instagram, Facebook and Twitter have largely levelled the playing field with their cost-effective advertising models, including the modern strand of influencer marketing. Read More