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One of the most basic tenets is to post the press release link on Twitter and Facebook. It is imperative to ensure that the press releases are tweaked so that they are relevant to the business’s customers and followers. Read More

To engage your audience and help them relate to your story, you need to humanize content visually. Every artifact of content you create should have a theme that narrates a tale. Mirroring narratives in the B2C space, corporate storytelling has become the linchpin in piquing the interest of serious Read More

how important it is to have a content calendar. It helps you visualize what to write about, and how to distribute that content across a particular time period. It also helps you look at the big picture, so that you can join the dots, and ensure that your content is relevant, targeted, and well-alig Read More

An e-commerce website needs to support products with excellent content, clear descriptions, easy sizing guides and user reviews. Based on the content, Google also recognizes the website as trustworthy and authoritative. The search engine’s algorithm always checks the uniqueness and quality of the c Read More