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When a business grows, a lot of small business owners feel pressured to keep their focus on the day-to-day challenges of the business. That means seemingly mundane tasks, like inventory management, gets pushed aside. Read More

My Dad and I thought, ‘What if there was a place for foodies and people that love to experiment in the culinary world could go and exclusively post pictures and have creative ideas for cooking based off of their friends that they could follow?’ This was where the idea was born. Read More

Definitions of content marketing abound across the Internet. Experts have all tried to explain that it is all about a complete reversal of the “selling process” as a result of severe anti-advertising backlash from customers. Brands now have to “provide valuable information” and gain trust before cu Read More

I recently delivered a LinkedIn workshop for the region’s voluntary and community representative body, Involve Yorkshire & Humber.

Involve approached me to do this workshop because many of its members had highlighted social media – and particularly LinkedIn – as an area they wanted to learn more Read More

Google announced new features and ad formats for Google AdWords. We summarize the most important innovations in this blog post. Read More

QR codes are primarily marketing tools, and are basically upgraded barcodes that allow a person to scan them with their smartphone, upon which a person is led to a website, or shown a coupon that they can show at your store for a discount; or they can be shown a short video, etc. Read More

As more and more attention is being paid to introversion, thanks to Susan Cain and her book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” the world is slowly becoming aware of introvert value and, what’s better, willing to make some adjustments to accommodate introverts and Read More

If you want your articles to be error-free then you should check use one of the free online grammar checker tools to proofread your articles and correct all grammatical, spelling and punctuation mistakes! Read More

Proximity marketing is helping the Retailers to keep a close watch to their in-store customers. This helps them to know about their customer’s behavior in a much clear way than earlier. Thus the proximity marketing strategy has bridge up the distinction between the brick and mortar store and the di Read More

E-commerce and Social media are not new but are definitely toddlers in our culture. We have a vague idea of what they could become but just like the internet itself a few years ago, it’s hard to predict exactly where things are going. Just like toddlers, these fields are learning to walk. Soon they Read More