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Things are so much easier when they are black or white, when there is a “right answer” to every question or issue we face. Unfortunately, in the real world of buying and selling, there are no right answers, there is no clear direction–either for us in selling or for our customers. Read More

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While most of the U.S. (and many others) is sweltering and not thinking of snow, leaves, Christmas or Hanukkah, small businesses who want to leverage more Holiday sales than last year – need to start preparing now. Read More

Every business owner knows how important leads are. While not all of them will convert into sales, they are the best starting point for a small business owner seeking new business for his or her company. Read More