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Before you begin shopping for commercial space or even figure out a name for your business, you have a lot of planning to do when you want to start a new company. You must be able to answer specific questions about this new business before you are ready to take action. Read More

You probably already know that a high-quality website is an integral component of a B2B digital marketing strategy. But what design elements have the biggest influence on your leads? Let’s take a look. Read More

When conducting digital marketing for business, reporting is key. But good reporting is easier said than done. You can’t just throw a bunch of metrics on the page and call it a day. You need to provide data that are relevant to your client in a clear, structured, and compelling way. Read More

PwC has released its annual Entertainment & Media Outlook report, which offers insight into both the online and offline advertising markets. Now in its 16th year, the report specifically projects growth for advertising markets in the United States through 2019. Read More

As marketers, we work endlessly to make improvements to the long list of metrics we track. Studies show 73% of executives don’t believe that marketing drives demand and revenue so it’s your job to make sure that you can prove your marketing ROI of your marketing efforts. Read More

When it comes to B2B industrial marketing, it’s important to make sure you have the proper tools to make the most of profitability and productivity. Among those tools are industrial marketing directories. Such directories provide an excellent array of marketing opportunities. Read More

B2B lead generation is essential to building and sustaining your business. You want to be able to identify a large number of business leads, but you also want to find quality leads that are likely to produce the kind of sales results you are looking for. Read More

As search engines continually release new algorithms, it has become increasingly important for companies to ensure that their website is able to keep up with emerging trends. Redesigning a website can be time-consuming and labor-intensive, particularly within the industrial and manufacturing sector Read More

Video marketing has rapidly become a popular way of driving traffic to a website and gain the attention of prospects, but manufacturing companies often struggle with the best way to incorporate video marketing into their overall industrial marketing strategies. Read More