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The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales. Read More

Some businesses fail to make good choices about their branding and live to regret it later. Others make good choices; but over time, those choices no longer serve the business well. When your brand fails to live up to your expectations, a rebrand could help you turn things around.

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Ecommerce websites need to play by a different set of rules than your average website. So, if you want to fully realize your e-commerce business’s potential, focus on these 5 web design features… Read More

Political branding is about how an individual, organization, or campaign is perceived by the public. In politics, just like in business, your brand is not what you say it is – it’s how others actually see your brand. Here are our insights on the branding in the democratic presidential primary race. Read More

Even if you lack experienced marketers on your team, you must learn to market effectively. The good news is that marketing isn’t just about big, expensive tactics. Here are 12 quick marketing tactics you can execute in one hour or less that can make a lasting impact on the growth of your business. Read More

For entrepreneurs who aren’t afraid to roll up their sleeves, cut through a decent chunk of bureaucratic tape, and hand over some cash upfront, opening a medical dispensary is a great opportunity. Here’s the ultimate 9 step guide on how to start a medical cannabis dispensary business.


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Whether you’re starting a new business or growing an existing business, you need a website. The problem is that many business owners are intimidated about setting up their own website. Crowdspring created an easy step-by-step guide to help you create a completed, professional business website. Read More

Simply showing up online isn’t enough to guarantee success. We’ve studied what 4 of the most successful e-commerce brands of all time are doing right. And, we’ve cultivated a list of 13 actionable branding lessons that apply to businesses of any size or platform – not just iconic internet businesse Read More

Today, it’s imperative that each company have a unique brand identity. What can you learn from the most influential logos of the 20th century and how can you use this insight to create a stronger brand identity for your own business? Read More

Did you know that over 90% of potential customers say that color is the most important factor when they choose what products they buy? Here's a deep look at why so many businesses use blue in their brand identity - and whether it could work for your business. Read More