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How will you know if what you’re writing is any good? You write to the best of your abilities, so to you even the most poorly received article was supposed to be good.

An editor, however, will be able to sniff out weakness straight away.

* The opening line is weak
* I lost interest during th Read More

No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is that there are countless marketers online who are willing to share their advice. The bad news, of course, is that it’s not always easy to distinguish between the Read More

“Knock knock...” Silence. Making website visitors interested enough to fill in your contact form is one of the hardest things to achieve when designing your SMB website for lead generation. Read More

Hard work, alone, doesn’t make us better people. It doesn’t mean we will win. But it does give us an opportunity to be a part of something that we can appreciate because we worked hard for it. Read More

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.”

According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, Read More

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer pers Read More

Are you ready to hire an employee for your small business? Today we talk about the best way to write a job ad and how to hire the right person. And once you hire them, do you know how to delegate? We discuss these topics and this episode of the Small Biz Ahead podcast with hosts Elizabeth Larkin an Read More

Your copy should attract visitors and inform them about your brand, but it doesn't stop there! Find out how to brand your company through your copy. Read More

It’s no secret having a niche is important in business these days, but it can be hard to identify the niche that will work best for you. Let’s take a look at a few characteristics that go into making the anatomy of a good niche. Read More

As a small business digital marketer how do you rise above the noise of others? Let’s look at headline templates. Read More