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So you've heard the buzz going around the office? Heard the news, Wall Street, Congress, and your perhaps your neighbors? The economy has hit some tough times, it's true. However, this doesn't have to be the end, or a stifling factor in your own business. There are a million ways to effectively market for cheaper than you think. Often times, the c Read More

Ever since that dreadful summer of 2007, things have really been all doom-and-gloom for the American economy. Oil prices have surged, Foreclosures are at an all-time high, employment is starting to drop, and consumer confidence seems to be gliding down as fast as our gas prices are floating upwards. What's small or mid-sized business owner to do i Read More

This is a very true, and very funny depection of what the customer wants, and usually ends up getting. Don't let this happen in YOUR business! Enjoy! Read More

There is no greater marketing tool than passion - a belief in that what you are doing is right. It doesn't matter whether your approach is sales, publishing, or general brand building - passion like laughter is infectious. If you want to create passionate users, you have to provide a passionate message in the first place. Read More

When working on the promotion of your website, one thing you need to consider is that the traffic you receive and your presence on the major search engines is not the whole story! You need to ensure that all that extra traffic is converting to sales for you. There is no benefit to your business if you're not making the sales/generating the busine Read More

Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information. Read More

Some wonderful tips on using the power of branding to your advantage! Read More

When people hear about the prospects of blogging for profit, they get funny ideas about the process. Blogging can add value to a business in countless ways, but it's hardly a one-size-fits-all. Just ask any successful business blogger and they'll tell you how tricky it is navigating the waters of blogging as a promotional tool. For the rest of us, Read More

A wonderful look back into the rise and success of "the annoying kid at conferences" turned "unsung hero and upcoming star"! Read More

If you have ever looked into more cost efficient ways to market, utilizing social media should be almost #1 on that list of to-do's. This is a wonderful resource of how to get the most out of your social media efforts! Read More