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Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and learn more about the people they meet. Read More

It used to be online interaction through social media was -only- an afterthought. To put four full-time folks on this is commitment of time and resources that shows that, in fact, they DO get it. They’re trying to make it work for them. They’re trying. They’re engaging. They’re doing it. Which is m Read More

With a slogan, or tag line, you want to develop something that is clever and catchy BUT it also needs to deliver the message you want to deliver – otherwise it is nothing more than just a clever slogan that sounds fun, but doesn’t say anything significant or meaningful about your company or product Read More

Do you remember when you were little, and the circus came to town?
It was spectacular.
The circus, for all its excitement — the animals, the trapeze artists, the clowns, the daredevil acts — came into town, did a few shows with some cool stunts, and then they left Read More

I’ve often heard (and even thought) that if you build an exceptional web property/mobile app with a ton of users, advertising will be a sufficient revenue model. The fact is, (most) advertisers aren’t stupid. Traditional banners have lost a lot of their effectiveness. Here’s how Pandora is making it work Read More

In this 16-minute episode, we get into what are some of the benefits of Klout and also challenges – as well as way to use Klout and ways that maybe you shouldn’t. Not to mention, we ask why with some apps like Hootsuite why those scores aren’t in sync with the Klout scores on the Klout main site. Inside, you’ll also find a case study of how Virgin America used measuring influence to make solid decisions on reaching targeted influencers that are right for your vertical Read More

In every conversation with Steve, he tells me interesting small business success stories that he has encountered as part of his research. Steve will be speaking at the GrowSmartBiz Small Business Conference, organized by Network Solutions and the Washington Business Journal, on Nov. 5 in D.C.
He also is involved with analyzing the Network Solutions Small Business Success Index, which is co-sponsored by the University of Maryland’s Smith School of Business. It surveys the competitive health of small businesses twice a year. The latest report to be released in September indicates that small business owners find marketing and innovation a challenge. I wanted to get Steve’s opinion on his experience researching small business innovation and on other new trends like co-working.


Read more: How are small businesses working through innovation challenges? - Washington Business Journal Read More

And then I realized – with the numerous members – the Funk Brothers aren’t just a band – but a small community that made some of the best music in American history together. Don’t forget, there were, depending on your standard, between 13 and over 70 funk brothers. What are the lessons your community (online or off – it’s the same in my book) can take away from the Funk Brothers Read More

Diversity works. As interested business leaders, it is our role to keep diversity and inclusion at the forefront of corporate strategy conversations at a time when, due to changes in the economy, decreasing or eliminating these efforts are often a cost-cutting measure. Yet this is the time to delve deeper into the diversity and inclusion conversation so that when the economy turns, and our business models and talent look a bit different, we are poised to maximize new revenue opportunities and our human capital. Diversity works, and we were reminded this week that we must be continuously working at it Read More

Don’t charge the hill until you are “ready.” This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. They approach key potential investors way too early, trying to talk their way up the hill, with no supporting business plan, and before they have a support team around them. Needless to say, they get shot down, and get no second chance Read More