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Most times, people want to help you. But I can guarantee your pitch, dear PR person, will be thrown in the trash or ignored unless you include links to relevant material. I have watched in multiple situations over the past few months otherwise good stories get chucked because it’s just too much work Read More

1.5 million businesses in the USA have closed since the recession started. Where and why are these businesses closing Read More

Want the "edgy" feel of a social media presence while maintaining total control over your brand image? Want to put yourself out there with a marketing message built on feedback from your customers and a transparent approach to all aspects of your business but aren't prepared to make the substantial changes necessary when your customers tell you you're headed in the wrong direction? That a lesson currently being learned the hard way by the traditional media industry. Social media branding requires a dramatically new approach to your customers and your product Read More

What can you learn about online video marketing from classic old TV shows? Quite a bit, we think. From "Star Trek" to "Gilligan's Island" to "Bewitched" and "The Andy Griffith Show", here's a fun look at how lessons learned from those great old TV classics can be applied to online video marketing for your product, service or other business. Tune in to find out more.. Read More

Have you decked out your Droid with business apps yet? If not, take heed: Google Android phones still have a ways to go in terms of business functionality. But there are a few promising apps already. Here are some of the best Android apps for business we could find. While the apps below are good, expect to see many improvements from developers in the coming year. Read More

Here are 10 traps for entrepreneurs to avoid while starting or running a business from MSNBC courtesy of Forbes Magazine by contributor Martin Zwilling. Zwilling knows his way around entrepreneurs and startup and small ventures and is the founder and chief executive of Startup Professionals, providing startup founders and small business owners services and products to succeed in their ventures. Read More

Blogs can be a powerful tool for a growing eBay business whether to raise the profile of an online store or to alert regular readers to the latest auctions. And, of course, they can be a great way of connecting with loyal customers who regularly follow your auctions and other doings on the eBay community. For some time, eBay had a blogging function but have since abandoned it to focus on the auct Read More

So what sets the two auto industry groups apart? Primarily two things unique to the Big Three: 1) Bad management; and 2) United Auto Workers Union (UAW). Bad management can be replaced with good management. Indeed, this has happened with the foreign companies from time to time, and could have happened in Detroit. But the one thing the Big Three co Read More