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If your company were a person, how would it introduce itself at a party? No matter how many clients you have, how many skus you produce, or how long you've been in business, chances are that last question made you stop and think. It's easy to get caught up in the metrics of business and let your bra Read More

Here are some easy and actionable advice to find more clients for your bookkeeping business, while keeping CACs and other marketing expenses low. Read More

Instagram is a popular and growing social media platform, with 600 million monthly users. New features like Instagram stories have brands lining up to engage with their audiences via this trendy, image-focused network. If you already have an Instagram account, you’re on your way to success! These t Read More

Building a startup is hard work for low pay, it’s risky, and it requires total responsibility to make it work. Yet, many entrepreneurs are the happiest people I know. On the other hand, I know many unhappy individuals who are always partying, have minimal commitments, and little responsibility. I s Read More

If you're looking to do A/B testing with the full power of Google behind you, the wait is finally over. This is a real game changer and might eliminate some of the costs associated with testing using 3rd party platforms. Read More

Considered as the most effective, yet also one of the most underutilized digital marketing tactics today is email marketing. For most marketers, they tag e-mail marketing as the most effective tactic because it allows them to establish a more personalized relationship with their customers as well a Read More

Influencer marketing continues to be an effective marketing tactic, but celebrity influencers can be very expensive. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use micro-influencers. Here's the WHY and the HOW. Read More

Implementing a DMS for your small business? If so, here are some top considerations to avoid DMS failure and improve workflow while doing so. Read More

After the holidays, the new year and the rush of Valentine’s Day, your content generation imagination may be spent! But now is no time to let up! If you’ve created a solid social media plan for the year, you should already have your monthly sales and product launches worked into your calendar. Here Read More

If you have enough of good traffic and unique pages on your blog, you will be eligible to show the matched content. But how do you know if your site... Read More