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How to use the scarcity marketing principle with your online marketing to trigger your audience to click and respond to your products and services. Think about it, when you make something unavailable, you build value and create tension emotionally. People want something that is not going to be avai Read More

Dynamic content is one of the main ways companies tailor experiences to their users. In this article, we’ll explore how dynamic content works, what value it brings to companies, and what you need to have in place in order to take full advantage of it. Read More

You spent a lot of time and creative energy in bringing your book to life, so make sure your digital marketing efforts also reflect that creative energy. As an artist, creating social posts that surround your book – and any events around its launch – will begin to flow naturally. We’ve outlined a f Read More

One of the most popular excuses I hear when I talk to people that have some business ideas, but don’t implement them, don’t execute.

They don’t have time for it.

So, let me tell you today... when to work on your startup. Read More

Starting up a business, you need to focus on your finances. Here are some tips on how you can ensure your financially prepared to start a business. Read More

Do you want your website to generate more sales? Increase website conversions. Increasing your website conversion rates is absolutely necessary to expand your business and grow your revenue. Read More

Although WordPress is a fairly intuitive platform, here are a few major pitfalls you will want to avoid when using WordPress for the first time. Read More

Incorporating any new tool or software into your team's marketing machinery must mean that it automates a process, task or action that you know you want done, but simply couldn't execute on your own.

In this post, there are some examples of how various tools can serve as extensions of your keen Read More

The Shopkeep app is an iPad point-of-sale (POS) system that claims to add simplicity and speed to sales functions SMBs need to effectively run and manage their operations.
The company boasts a comprehensive iPad POS system for small business owners that seems to come fully loaded with all the big Read More

By exposing your work to a wider audience, you increase the chances of selling more books and telling your story to more people. In the past, books have been marketed in the same ways: bookstores, perhaps some print advertising, maybe a small tour of readings and signings. Now that traditional book Read More