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By using your own custom branded short link, you reinforce your brand awareness, as well as ensure that you're taking full advantage of all the benefits shortened links offer. Learn how! Read More

Sometimes, we must focus on when we are posting content. Timing can be a key part of the engagement equation. Therefore, it is imperative that you as a small business owner think strategically when posting your content to social channels. Read More

Check out my favorite free blogging tools and see if they can help you save time and energy in social media and blogging.
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If you’re trying to attract new donors, then a content marketing strategy might be exactly what you’re looking for. In this article we’ll guide you through how to effectively use content marketing to grow your reach and donor base. Read More

Protecting your brand's identity in the social media space is important. here are three easy things to do to protect yourself. Read More

Got a virtual number for your home business? If you are a self-employed professional, an artist selling crafts online, or you run a micro business from a home office, there are several compelling reasons to consider using a virtual number- whether or not taking calls is part of your operational str Read More

Have you been using Twitter to improve your brand reputation and domain influence yet? Twitter is a social platform you ignore at your own risk because it offers an immense opportunity to reach out to customers, both existing and potential, and make a solid impression on them. Whether you are a pro Read More

Nowadays, just about every small business has some level of a presence on social media. Given how the majority of consumers have Facebook, Twitter or Pinterest accounts, and given how they check these accounts repeatedly throughout the day, it only makes sense for small business owners to capitaliz Read More

Businesses are constantly clamoring over each other, trying to get customer attention with flashy advertising, major branding efforts, or inbound content marketing strategies. The ultimate goal is to build an audience and a customer base by building trust and demonstrating value. But audiences are Read More

Follow-up is obviously imperative to lead conversion, but it can often be tricky to determine how much correspondence is too much. You want to stay at the forefront of prospects’ minds without being overwhelming. You want to conduct background checks without appearing like a stalker. Here are some Read More