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Social influence is driven by 5 factors: message type, message form, device, time, and user engagement, according to new research by Lucule Consulting. So are you still counting on finding people with high "influence scores?" Forget about it. They make less than 3% difference versus anyone else. Read More

People spend a lot of time scratching their heads, trying to understand how Google reads their backlinks. They want to know what links they should seek to their websites that are still “safe”. Here is the answer (with an easy-to-understand Infographic). Read More

Are you desperate to catch the eye of your blogging audience? Use these 5 practical tips.

Do you seem to attract an audience of crickets to your blog? Are you ready to draw in a large, responsive audience to your latest post? Build an eye-catching blog. Think about it: what makes people stop by Read More

By Adler Santos

In today’s web, the use of emails to drive traffic to websites and online services cannot be underestimated. But driving traffic is only the first half of the picture. The second, and often-times more important part, is converting a segment of your traffic towards a sale. Read More

Selling your business is an exciting time in your life, but if it is not ready to sell, then you could stand to lose thousands of dollars. Read More

If you want to connect to your biggest customers and attract new ones, then you need to consider marketing your brand via social media. Read More

Many small businesses find that, from time to time, they need, or choose, to outsource some of their work to external individuals or organisations. There are often a number of reasons why they might do this and a range of situations, all for the benefit of the company. For further ideas why outso Read More

Struggling to come up with new ideas for your blog? Don't let writer's block get you down. Here are 21 easy ways to develop fresh content ideas. Read More

I’m writing and speaking more and more about social business these days, as are many others, of course. Some of the others are really writing about scaling social media inside larger organizations. That’s certainly important, and a challenge, but it’s… Read More

Sure, it's great to understand your business and its story--but to sell more, you need to understand your consumers, too. Here's how. Read More