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Did you know that 50% of B2B startups fail? You may find this surprising. But these are some factors why they end up failing. Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

PayPal has launched PayPal Working Capital, a credit offering that merchants can apply for based on their PayPal transaction history instead of their credit history. Beyond that complete sidestep of the traditional, credit bureaus are borrowing terms that are highly competitive with traditional len Read More

Start-up killers are those spoken statements that will lose the funding or customer deal for the entrepreneur. What are some of these turn–offs? Read More

Do you write great Facebook content but struggle to keep your Fans engaged? Do you see other brands maintaining Page Likes and wonder how they’re doing it?

In this article I’ll discuss the three main strategies you need to implement to keep your Facebook Fans engaged and get the most out of Face Read More

if you have a service business, have you ever wanted to develop a product that is not an ebook? here is the story how one copywriter did and simplified the lives of his customers. Read More

The article about a very disputable topic: if one should start building the Balanced Scorecard from strategic objectives (as it is by design) or sometimes it is better to start with KPIs. If your only strategy is to try something out and to see what will happen, can you really call it a strategy? Read More

Meshulam Riklis is one of the modern era’s pioneers in the use of creative financing to acquire companies. He is also famous for coining such lines as “The effective nonuse of cash” and “Money is to look at, not to use.” They summed up his philosophy of hoarding cash to flaunt in front of bankers a Read More

Doing research on diversity in the Canadian labour force? In need of age, gender, minority, or disability-related statistics?

In this post, we’re going to pass on some of the main statistics that cover diversity in the Canadian labour force. Read More

The problem with great ideas is that we fall into the trap of thinking that our idea will pave the way to success. We believe that because we know that we have the best product or service, people will find out and flock to us in droves. We put all of our attention on perfecting our idea, but we fai Read More