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Google has decided that it will no longer prohibit businesses bidding for keyword searches of trade marks owned by competitors. In effect, a Google search against a household name may result in a rival business topping the results. Trade mark owners, therefore, will have to outbid competitors if they want their ads to be at the top of the search Read More

The top 4 ways to propel your website rankings, traffic, lead generation and sales are as follows. 1. Properly optimize your Google Adwords account. This involves installation of Adwords Conversion Tracking, building proper Adwords Keyword Lists, have a proper keyword tool to do your keyword research, conducting ad copy A/B variate split testing Read More

Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level. Read More

Lots of companies try to unravel the secret of customer loyalty, assuming that when customers leave, it's because they were dissatisfied in some way. But it's not just a matter of satisfying customers: to keep them coming back, you must establish an emotional connection with them, too. Here's how to engage your customers. Read More

Small businesses have been having increasing trouble getting loans as the credit markets have seized up. But some, such as Tio's Mexican, are finding that smaller community banks and credit unions are more open to offering financing. For one thing, many smaller lenders are in relatively strong financial shape because they didn't make the types o Read More

Keep motivation high by first discovering passion and then following through with this 30 day plan. Combining positive and negative motivation together, along with daily tasks makes it easy to stick to this plan. Read More

You were absolutely sure you had the sale, but it fell through in the end. What happened? Chances are, you didn't pre-close. Read More

Flossie.com, a New Zealand-based, female-centric Web site full of fashion, beauty, sex and dating, entertainment and career tips, recently launched. In an effort to convey the site's abundance of content for women of all ages, Flossie.com launched a campaign on a busy New Zealand street using a vending machine that dispensed living, breathing, Read More

One blogger, Rosalind Resnick on Entrepreneur.com, lays out an alternative bailout proposal. Instead of spending $700 billion on large conglomerates like AIG, the Fed should offer businesses and consumers loans at the 2% federal funds rate so homeowners could refinance at much lower rates and businesses could have immediate access to the cheap cap Read More

One of the fast-growing trends in small business these days is teleworking - employees working from home or away from the company's main office. Surging gas prices driving up the already high cost of commuting and growing environmental concerns are just the most recent and headline-grabbing inducements that make telework increasingly attractive to Read More