How not to start a viral marketing campaign.
This condom company's press release should've carried this warning: "Please wear a condom on your head before watching these videos. Our condoms are guaranteed to protect you from 99.9% of jokes and 89% of unwanted innuendos while reducing your impulse to pass on this viral video by 79%. "
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Dobbie voted on the following stories on BizSugar
Condom marketing is flaccid
Posted by JuliePower under Online MarketingFrom http://eimr.blogspot.com 5836 days ago
Made Hot by: on May 31, 2008 1:48 pm
Split Testing Adwords: You're Doing It Wrong
Posted by suzyQ under Online MarketingFrom http://www.seofaststart.com 5836 days ago
Made Hot by: on May 29, 2008 8:05 pm
I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.
That's because, for most Adwords advertisers, the title of this post is very accurate. Most advertisers are doing split testing
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More small businesses forced to raise prices
Posted by wontonu under FinanceFrom http://www.nytimes.com 5843 days ago
Made Hot by: on May 23, 2008 11:43 pm
Inflation has sunk its teeth into small businesses this year. The number of owners citing inflation as their No. 1 concern on the National Federation of Independent Businesses monthly economic index in April was at its highest level since 1982. One in five owners is raising prices, according to William C. Dunkelberg, the trade group's chief econom
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Identity PR: Reaching the Minds (and Wallets) of Today's Diverse Consumers
Posted by dobbie under MarketingFrom http://www.marketingprofs.com 5852 days ago
Made Hot by: on May 15, 2008 6:05 pm
Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers, and women) are looking for more than just talk.
They want companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That me
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Keys to trigger-based e-mail marketing - DMNews
Posted by jlawlor under Online MarketingFrom http://www.dmnews.com 5852 days ago
Made Hot by: on May 14, 2008 9:39 pm
Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi
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New Employee Verification Bill an Orwellian Nightmare for Small Business
Posted by suzyQ under Human ResourcesFrom http://www.allbusiness.com 5853 days ago
Made Hot by: on May 13, 2008 7:34 pm
Imagine a country of 146 million workers, where a massive database maintained by hapless bureaucrats determines who can hold a job. It's a place where simple statistical error alone can annually deny work to half a million of these workers, and those lucky enough to appeal the error must wait months, even years, to reenter the labor pool.
Suc
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Do-It-Yourself Display Ads
Posted by ArmadaIG under Online MarketingFrom http://online.wsj.com 5857 days ago
Made Hot by: on May 10, 2008 10:59 pm
Much of the valuable online-ad real estate is sold the old-fashioned way: through a salesperson.
But now start-ups and major Internet players such as Facebook Inc. are giving advertisers the option of planning, buying and tracking online-ad campaigns all on their own. Just as the ability to buy plane tickets online steered business away from tr
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Let's Talk about Cash Flow
Posted by ArmadaIG under FinanceFrom http://www.allbusiness.com 5857 days ago
Made Hot by: on May 12, 2008 8:49 pm
Every small business owner should understand the inter-relationship between revenues, assets, and cash flow. The saying, “cash is king” means everything to a successful business owner and can often make the difference between a business thriving or dying.
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A Small Business Marketing Success Story: Avante Gardens
Posted by JuliePower under Online MarketingFrom http://searchengineland.com 5857 days ago
Made Hot by: on May 9, 2008 2:22 pm
Some good tips on allaying prospects fears online in this great interview by expert on search engine marketing for small business, Matt McGee.
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Why Business Acumen Trumps Sales Skills
Posted by dobbie under SalesFrom http://www.bnet.com 5858 days ago
Made Hot by: on May 8, 2008 9:16 pm
Particularly in a down economy, it's not your selling techniques that matter -- it's what you know about a client's business that will open the door to a deal.
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