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I received a €50 voucher for adverts from Facebook today and while I generally grow my pages organically I decided to see give it a shot and see what happens. Follow how it goes.. Read More

There is so much talk about marketing, what works or what you should do that it can get a little overwhelming. The good news is that there are simple marketing lessons within your own families, friends and from those around you. Read More

In light of a recent controversial article that I did for an open blogging forum which attracted much response I was asked to pen an article in relation to creating engaging content. I do so in this article under a number of headings; Read; Excite; Share; Provoke; Educate; Controvert; Talk Back and one more heading .....Read Read More

A rumour is flying around that Google is going to try and compete with Facebook again in the war of social networks. With Facebook now having over 500 million users I guess it is inevitable that the big boys in Google would have some of their smartest workers trying to conjure up a way of competing ..... Read More

A Review of an Article commissioned by an Irish Company into whether people actually look at Facebook advertisements. The University used state of the art eye tracking software and yielded some pretty interesting results ! Read More

I was inspired to write this post after clicking on a link to a Harvard Business Review article that Greg Canty mentioned on Linkedin.

The article resonated with me as I have often been stuck for words in relation to comments from some of my friends and colleagues when I chat about my work which in some of their views isn't REAL LIFE ? Read More

Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back to the planning and checking the details. Taking a little time upfront can save you lots of problems especially with customer relationships Read More

One of the exciting parts about marketing is the ability to be original and creative especially as a small business owner. However if you just copy what someone else does it can harm your brand and confuse your customers Read More

Sure, sending newsletters is a great way to send information to your customers, but what information are you getting back? You might think collecting information at subscription is the only way to get data out of your newsletter, but there are several other ways you can get your company newsletter to deliver valuable customer insights Read More

Ever wonder what happens to social media and web-based email account when a person dies? Read this comprehensive guide that covers major services like Twitter Read More