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While this may be hard for some business owners to come grips with – leaning instead towards the “marketing is a strange form of creative Read More

There’s a move afoot that began at the local community level and is steadily taking hold at the statewide level in places like Florida, Kansas, Read More

Creating video for blog posts, landing and other web pages has become an important way to communicate a personal message and showcase your brand.

While there are many ways to get started using video the key, I think, is to simply get started. So, while you may end up investing in HD cameras, Read More

Time is a funny thing – it’s the scarcest resource we are allowed to use. There are countless books, software programs and systems that aim to help us manage and control it, but for the small business there is a complex set of variables that come in to play. Read More

The web just keeps gaining significance in the world of small business and it’s no longer enough to think about your web site as your web strategy. Read More

Image: Deliver Magazine

A lot of people ask me what Duct Tape Marketing is. Usually Duct Tape Marketing represents one of the various parts they’ve come into contact with. Read More

The Internet has certainly made expanding into all corners of the world an appealing reality. For very little extra expenditure businesses can set-up a virtual shop in any country within a matter of hours. Attracting and hiring the best talent available on the globe may only be an email away. Read More

I’ve been doing some strategic planning of late (something I do literally at 40,000 feet sitting in coach) and one of the things that I decided I had never done was articulate the values I hold for my organization. Read More

People don’t like surprise fees, don’t like being nickle and dimed, and don’t like to pay for shipping.

Simple pricing, bags fly free, give me a set of easy to understand options – that’s the world smart marketers live in today.

free shippingPricing your goods and services has actually become Read More

The world of traditional publishing has changed dramatically over the years and more and more publications are looking for ways to expand their coverage of small business as a way to pick up additional readers in this growing area. Read More