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If the explosion of the web and social media has taught business anything it’s that you must put out tons of great content and be willing share, let others copy, use and otherwise exploit it your, not their, benefit. Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr. Read More

if you’re looking for a way to differentiate your business or products and create a killer competitive advantage you may not have to look any farther than how you delivery of your products and services. Read More

On the spectrum of really big marketing tactics, the email signature isn’t terribly sexy, but this little touch can say a lot about what you do and how you connect.

If you’re like me, you send a lot of email so why not make sure your email signature is working in the background for you. This doe Read More

Marketing podcast with Sarah Petty (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Sarah PettyThe term boutique is often associated with fashion or beauty related businesses, but it’s a concept that can apply to any business. Case in point is this week’s guest Read More

One of my long-term missions is to build a network of small business marketing consultants that are equipped to install the Duct Tape Marketing system and essentially bring an end to all small business struggles. Read More

Standard marketing CRM type practice suggests that you should create and supplement a database of customers and prospects with the idea that you build more and more information to use to help build deeper relationships and create additional selling opportunities Read More

Among the millions and millions of web site pages out there, one kind of page is often wasted space just begging for some marketing think. And no I’m not talking about the About Us page, but it might be close second Read More

Marketing podcast with Rick Perreault and Oli Gardner of Unbounce (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Landing pages, those web pages you create and use to entice visitors to take a single action, have come a long way in terms of functionality and use. Internet Marketers have used them for years and with the introduction of services and practices dedicated to the use of these tools every small business can benefit from using highly optimized landing pages. I’ve been on a bit of rant about this topic so see the related posts below for more Read More

Technology has allowed us to move past the days when we simply drove a prospect to our website, captured their name and email address, and started them in a drip system in hopes that at some point they would click on a link in one of our emails and buy something Read More