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The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales. Read More

We all want what we can’t have. And we flaunt when we have something others don’t. While economics may lay down the foundational laws of supply and demand, marketing can use scarcity to manipulate the variables and win big. Here’s how you can use scarcity marketing techniques to increase sales. Read More

With modern technology, we can tell stories in unprecedented ways. Here's how you can gain, engage, and influence customers with digital storytelling. Read More

Working as a consultant can offer you some unique advantages in life. Of course, it is also a lot of hard work. In order to stay successful, you must always be looking for new ways to impress your clients and keep good relationships. Read More

I don’t know about you, but for me, I never feel like I’m on schedule for what I want to do.

On the other hand, I never in my entire decades-spanning business career feel like I will run out of things I want to work on, either. EVER. My life is never boring, that’s for sure!

Are you on track Read More

How to start a conversation with a sales prospect? Here are 10 questions that kick-off successful sales conversations Read More

Although localization and internationalization are often referred to in similar contexts, they are different. Business localization, or l10n, is adapting a product or the contents of a document to fit the language and culture of a targeted market.  Read More

Linked in is about making connections with people (aka “leads”) you know, or want to know. One of the most valuable goals on LinkedIn is to #GrowAFollowing. Click here to learn 7 tips on increasing your following for a greater organic reach: https://bit.ly/2kNo0uS
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An Email Marketing Infographic to help revamp old Email Marketing Campaigns for increase CTR's and better customer engagement. Read More

Recently I signed up on a website for more information so I could see more photos of some houses. It was a real estate website.

The following days I got multiple text messages and emails bombarding me with questions if I was ready to sell my home. They wanted to know if I was ready in 3 months o Read More