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Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and to Read More

There are all kinds of tools out here to help us with live streaming to sites like YouTube, Facebook and Twitch! But what if you had the right combination of tools that can elevate the level of quality and engagement during your broadcast! In this video I use the top streaming platforms at the same Read More

When it comes to emerging eCommerce trends what should your business be paying attention to as we roll into 2020? Find out here. Read More

How to Measure Customer Satisfaction Beyond Surveys

How often do you hear from your customers?

Or maybe the better question is: If a customer is happy, do you hear from them? Read More

Looking at the status quo of the subscription economy by analyzing 1,500 “company years” worth of data.

The Zuora’s Subscribed Institute hosted an event in Munich to talk about the status quo for subscription-based businesses by looking at data connected to pricing, discounting, churn, growth ra Read More

Internal links for search engine optimization (SEO); what are the best internal linking for SEO tactics that will improve content SEO? If you’re struggling to build internal links on your site correctly, this article is right for you. Read More

If and when your company prepares to bring robots into the workforce, what can you do to help support the effort's success? Here are a few strategies gleaned from the pros. Read More

Although my desk at the Salesforce Tower might seem far removed from the kitchen table where I worked as an entrepreneur, small businesses continue to be the heart and soul of everything I do. Prior to working at Salesforce, I co-founded a small children’s lunchbox company with my wife — and we wer Read More

If you happen to have a sales interview coming up this week, let me ensure you the interviewer will ask you to sell something to them and it could be a pen.

Since pens are quite a common object and are found in most offices, you will be asked to sell that first. And if the thought is already sca Read More

There’s a difference between posting content and cultivating a community. Regardless of the platform you use, if only post your blog and sign-off, you’re wasting your time. Read More