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Your brand stands for and represents the business. Make sure you pay attention to these elements when creating and managing the brand. Read More

Want valuable advice from a busy person...without annoying the heck out of them? Harvard Business School professors explain how successful people do it. Read More

A lot of people start businesses, but not all businesses are brands, and simply put brands build better — learn how to increase your brand's visibility.

Making a brand out of your business may not be an easy task, but it is a step you need to take in order to grow. Read More

We the Internet users often visit different platforms online in our everyday life. This is a small questionnaire I would like to put forward to my readers here.

What are the top 10 platforms or websites you visit on a daily basis? You can add one or two reasons too along with your answer an Read More

If you want a great logo keep your logo simple; just think about all the logos you remember and you'll know this to be true, keep reading to learn more. Read More

Do you struggle with getting new visitors to your website? We explain how to optimise your website in 7 easy steps for higher search engine rankings. Read More

A marketing plan is essential in today's world of business and its competitive market environment. Here are the key ingredients of a marketing plan that can make marketing work for your business... Read More

In my line of work, I use many tools (and I test even more!) In this page, I am going to record the ones I use most and have helped me to do my work better. Read More

Small and medium businesses (SMBs) have a reputation for being capable and dedicated, two sentiments my team and I have definitely found to be true. But we had some questions about a few of the other descriptors we’ve heard — and thanks to data from the latest Small and Medium Business Trends Repor Read More

Market research helps to understand who your core customers are and what they value. These tips can help you conduct the research to get to know customers better. Read More